#neuland: Star-studded congress held during the CHIO Aachen 2024

13.06.2024 11:11

IOC President, Dr. Thomas Bach; RWE CEO, Dr….

IOC President, Dr. Thomas Bach; RWE CEO, Dr. Markus Krebber; SAP Germany CEO, Sven Mulder; STAWAG Board Member, Dr. Christian Becker; Chairman of Westenergie, Katherina Reiche; IOC Executive Board Member, Ivo Ferriani; Sports Manager, Oliver Bierhoff; Bayer 04 Leverkusen‘s CEO, Fernando Carro; Bayer CEO, Bill Anderson; VfB Stuttgart’s CEO, Alexander Wehrle, the two IOC members, Petra Sörling and Britta Heidemann, and many more: The list of speakers and visitors at the #neuland Congress (July 2ndand 3rd, 2024) reads like the who’s who of the sports, business and social-political scene.


The CHIO Aachen stands for top international sport with a long tradition. But at the same time it is also a place of encounter and exchange. The #neuland congress has been held during Germany’s largest sporting event since 2018 and thus offers scope for an exchange at the highest level. Together with the ATEC, the congress unites sport with deep tech, entrepreneurship and innovation, to lay the foundation for an efficient and equally ecological and economic sustainable future. In the scope of a pitch battle, it gives start-ups the opportunity to present innovative ideas in a dynamic competition. The focus lies above all on the exchange of knowledge, promoting discussions and establishing new contacts. Over the course of two exciting days, the participants at the #neuland congress can look forward to current trends, concrete examples of good practice, lively discussions, stimulating lectures and a fabulous networking atmosphere revolving around current, social themes. “The idea behind the congress is to decisively push the vision of a sustainable future forward,” explained Michael Mronz, General Manager of the Aachener Reitturnier GmbH and CEO of the organisers, Rhein Ruhr City GmbH.


Immediately prior the CHIO Aachen, which kicks off on the evening of July 2nd, with its spectacular Opening Evening, and when the celebrities walk over the most famous red carpet of the equestrian sport scene on their way to the traditional gala evening, the “Media Night“, the first day of the congress at the traditional showgrounds at the Aachen Soers, will be brought to a close with an impulse lecture by the President of the International Olympic Committee, Dr. Thomas Bach. Hence, this offers the speakers and the guests a unique opportunity to experience the breath-taking atmosphere of the CHIO Aachen and engage in an exchange and network in this first-class ambiance. Accredited journalists also have the chance to attend the impulse lecture.


Furthermore, on both days the congress will examine the important role sport plays within the society, especially with regards to sustainable financing models and its contribution towards social integration and social cohesion. “Sport is an important social axis of our society. It holds great social potential and at the same time bears a far-reaching economic responsibility,” stated Michael Mronz. “Particularly the theme of the sustainable financing of clubs, associations and sporting events takes on an ever-increasing significance in the planning and strategic alignment and will in future also be of key importance for the sports industry.” Celebrities such as the DOSB President, Thomas Weikert or the CEO and founder of Dyn, Christian Seifert, will be present when together with further high-ranking representatives of the sports industry, solutions for sustainable financing models and the related preservation of the important role of sport for the society are jointly discussed at the #neuland congress.


The CHIO Aachen Scientist Circle will be one of the themes addressed on the second day of the congress. This project brings equestrian experts together with leading scientists from Germany, Belgium and Switzerland and the focus of its work lies on the well-being of sports horses. Prof. Dr. Dirk Winter from the Nürtingen-Geislingen University of Applied Science; Dr. rer. nat. Arne-Rasmus Dräger, an expert for artificial intelligence and developer of AI-based camera systems for monitoring the health of horses and CHIO Aachen Head of Sport, Birgit Rosenberg are participating.


“We are looking forward to providing the CHIO Aachen Scientist Circle with a stage amid this impressive setting, but at the same time also to the top level, interdisciplinary exchange on major sport-related and socially relevant future themes,” commented Philip Erbers, who in his capacity as a member of the board of the Aachen-Laurensberger Rennverein, organisers of the CHIO Aachen, is among others responsible for the areas Digital Technology and Innovations. “I am convinced that ultimately the outcome will be interesting ideas on all themes.”


Tickets for the congress are available immediately here: Journalists, who are accredited for the CHIO Aachen 2024, have the opportunity to attend the congress and there will be a shuttle to drive them to the event location.




CHIO Aachen 2024: Nominations for the Silver Horse

11.06.2024 15:09

Over 50 journalists and onliners, social media stars…

Over 50 journalists and onliners, social media stars and media companies have submitted entries – three of them are now nominated for “The Silver Horse”. The equestrian sport online and social media award.

For 30 years, ‘The Silver Horse’ was the most prestigious media award in the areas of print, TV and radio. For some years now, it has paid tribute to a changing media landscape as the ‘Online and Social Media Award’. The jury – consisting of Dr. Ute Countess Rothkirch (DRFV board member), Wolfgang Brinkmann (German Riding and Driving Association, DRFV), Nadine Capellmann (dressage rider), Philip Erbers (ALRV Board Member) and Tobias Königs (Press Officer/CHIO Aachen) – were impressed by the diversity and quality of the submitted entries. These included both blogs and social media platforms as well as classic media, which have mastered the transformation into the digital world in totally different ways.

The nominees are (in alphabetical order):

Christoph Hess

Gianna Regenbrecht

World of Showjumping


The winner will be announced during the Opening Ceremony of the CHIO Aachen 2024 on 2nd July.  The winning entry will be honoured with the ‘Silver Horse’ and a cash prize of 3000 euros. Second place will be honoured with 2000 euros, the third-placed entry with 1000 euros. The prize is jointly organised by the German Riders‘ and Drivers’ Federation (DRFV), the Aachen-Laurensberger Rennverein e.V. (ALRV) as well as Gina Capellmann-Lütkemeier and Nadine Capellmann.


11.06.2024 10:18

It is an absolute premiere: In line with…

It is an absolute premiere: In line with this year’s partner country, the USA, the equestrian sport stars are bringing a touch of Hollywood to the Aachen Soers. The dressage rider, Dinja van Liere, has slipped into the role of Marilyn Monroe, the recently-crowned World Cup winner, Patrik Kittel, is doing a fantastic impression of Elvis Presley and the winner of the Rolex Grand Prix in 2005, Meredith Michaels-Beerbaum, is personifying Audrey Hepburn. And as much as the wow-effect motifs differ, they all have one thing in common: The similarity to the original characters is astounding!

The new edition of the CHIO Aachen Magazine additionally looks ahead to the World Equestrian Festival, the CHIO Aachen 2024, and beyond that also holds many exciting background stories and interesting interviews in store. For example, the show-jumper, Willem Greve, opens up the gates of his riding establishment in Markelo, the Netherlands; the dressage Queen, Isabell Werth, talks about her Olympic career and the Swiss high-flyer, Edouard Schmitz, reveals how he succeeded in joining the ranks of the world elite in a flash. On top of that you can learn everything about the partner country, the USA, about the 100 years of equestrian show history at the Aachen Soers and the exciting offers of the CHIO Aachen CAMPUS. As a special bonus, you can find further digital contents by scanning the QR codes. Extras stories that didn’t fit into the printed magazine.

The magazine appears twice a year. It costs 6.50 Euros and is available from the CHIO Aachen fan shop. It is also sold at the offices of the ALRV.


“100 Years of equestrian show history”: Special art announces a special anniversary

10.06.2024 15:22

A few days before Germany’s biggest sporting event…

A few days before Germany’s biggest sporting event begins, a man with a rake is stood where the best horses in the world leave their traces in the stand during the CHIO Aachen. The man’s name is Martin Stockberg. And the designer and land art artist didn’t need more than his rake to conjure up a magnificent piece of art in the sand in the shadow of the Deutsche Bank Stadium. The fascinating piece of art measures around 70 x 70 metres. Recognise it from the ground? Impossible! It is necessary to view it from an aerial perspective to recognise the biggest homage to “100 years of equestrian show history”. “The first riding and driving show took place at the Aachen Soers in 1924, Birgit Rosenberg, ALRV Board Member, explained. “And of course we want to celebrate this remarkable anniversary in style.”

Martin Stockberg’s piece of art, which is equally impressive and transient, forms the prelude to these celebrations. Because the impressive motif will become a thing of the past after the next shower or two at the latest. But Stockberg, who regularly creates breath-taking sculptures in sand, in forests or in the snow, explained that precisely this transience is an essential element of his art. Before setting to work on-site, Stockberg makes a drawing, measures a few key points, the rest he carves out in the sand from memory. “It is a question of rhythm and concentration,” reports Stockberg. And then it almost becomes meditative, when he spends an hour or sometimes much longer tracing out specific patterns that are only recorded in his head. Thanks to a huge portion of overview, stamina and precision, but also the necessary joy in his work, extremely precise results ensue, which amaze the onlookers – the same is also true in Aachen.

However, beyond the impressive piece of art the organisers in Aachen have plenty more things planned in commemoration of the anniversary. Just a few days before the start of the CHIO Aachen 2024, the ALRV is already bringing the CHIO atmosphere to the city centre. From June 20th – July 7th, the exhibition at the ElisenGalerie is looking back on unique victories and highly emotional incidents from the 100 years of equestrian show history. On top of that posters, programmes and diverse “treasures” from the CHIO Aachen archive will trigger off plenty of CHIO feeling – from nostalgic to present day. And the two “Horse & Symphony” concerts, which traditionally serve as the breath-taking prelude of the biggest and most famous equestrian sport event in the world, will also pay homage to the 100 years of equestrian sport history this year. “The concerts promise to be musical, sporty and of course visually an historical event with many unforgettable moments,” assured Birgit Rosenberg, who in her capacity as Head of Sport at CHIO Aachen is also responsible for the show programme. The journey through the early days of show history in Aachen will thus hold plenty of spectacular highlights in store for the spectators. And on the evening of June 28th and 29th at the latest it will be lots of horses, who leave their magical traces in the sand at the CHIO Aachen grounds.



NRW Minister for Economic Affairs, Mona Neubaur, at the CHIO Aachen CAMPUS: Praise for a sustainable and holistic concept

04.06.2024 13:26

During her visit, Mona Neubaur was amazed to…

During her visit, Mona Neubaur was amazed to hear about the many offers of the CHIO Aachen CAMPUS. “I am really impressed about the very concentrated work that is characterised by team spirit and which enables a fantastic result for all equestrian sport enthusiasts,” raved the Minister for Economic Affairs, Industry, Climate Protection and Energy as well as the Deputy State Premier of North Rhine Westphalia.


The 46-year-old is of course familiar with the World Equestrian Festival, CHIO Aachen, but on Wednesday she took a look at the CHIO Aachen CAMPUS, which was founded in 2020, for the first time personally. At the Aachen Soers, Birgit Rosenberg and Philip Erbers, the Executive Board members of the Aachen-Laurensberger Rennverein (ALRV), explained the philosophy together with the entire team of the CHIO Aachen CAMPUS: Conveying knowledge, creating competence. All the year round. This is achieved through unique and exclusive training and further educational offers in the field of mass and top competition sport, always placing the focus on youth promotion.


The politician from the Green Party was impressed by the fact that sustainability in all its facets plays an important role in the further development of the CHIO Aachen CAMPUS – for example regarding the integration of Para Sport and the construction of the planned, new indoor equestrian sport arena: “This is an important theme in the sports sector, particularly in the area of mass sport: How can social values be conveyed? She is convinced that the sustainability practised has a totally different impact on the guests, who visit the grounds to take part in the offers, compared to when it is merely talked about in schools or at home.


There was a highlight on the agenda for Mona Neubaur towards the end of her visit: The Minister had the opportunity to try out the SAP equestrian sport simulator. She did very well in walk and trot, even if she was very modest about her own performance: “It was my first time on the machine, I wouldn’t dare try and assess it. But at least I didn’t fall off,” she joked. And directly combined that fact with an offer: If there were a simulator on wheels, she could imagine making a brief guest appearance in the Main Stadium during the Opening Ceremony of the CHIO Aachen 2024… Mona Neubaur will definitely be returning to the legendary showgrounds at the Soers on July 2nd, whether in the role as a spectator or a participant remains to be seen after this offer. But as she stated, one thing is already certain now: “I am looking forward to my next visit to Aachen!”

Nominations for the “Silver Camera” announced

03.06.2024 18:02

What distinguishes a good photo? The motif? The…

What distinguishes a good photo? The motif? The technical quality? The moment? The atmosphere? A star-studded jury have to answer this question every year, because the organisers of the CHIO Aachen, the Aachen-Laurensberger Rennverein e.V. (ALRV), confer the “Silver Camera” for the best international equestrian sport photo of the year.


This year, Gerrit Nieberg, German show jumper and winner of the Rolex Grand Prix at the CHIO Aachen 2022, last year’s winner Pauline Roy Chowdhury, Andreas Müller (CEO Medienhaus Aachen) and ALRV Board Member Philip Erbers are responsible for selecting the winners and runners-up. “The quality of the photos is outstanding. Making the decision is a difficult task”, Philip Erbers said about the 166 submitted photographs. The following were nominated for the “Silver Camera” (in alphabetical order):


Jasmin Metzner

Danielle Smits

Rebecca Thamm


The winner will be announced at the CHIO Aachen in the Main Stadium on Saturday evening, July 6th. The winner receives 2,500 Euros, second and are third place are endowed with 1,000 and 500 Euros, respectively.


Annual General Meeting: Supervisory Board of the ALRV elected for a further four years – Dr. Stephan Kranz newly appointed. Armin Laschet to additionally support the Board.

31.05.2024 09:28



Just under a month before the World Equestrian Festival begins, during the General Annual Meeting one could see how much the members of the Aachen-Laurensberger Rennverein e.V. (ALRV) are looking forward to this year’s major event. First-class sport and the partner country, the USA, are promising a CHIO Aachen that not only the athletes and visitors love, but also Stefanie Peters, the President of the ALRV: “Experience top sport, meet people, shop, enjoy exquisite food – yes, simply have a great time. That is the unique combination that distinguishes our CHIO Aachen.”

In her speech she also made reference to the long equestrian sport history in Aachen, namely “100 years of equestrian show history” will be celebrated at the Soers this year. “What started off as a small and regional event, has in the meantime turned into a worldwide famous show. One can no longer imagine the international equestrian sport without the CHIO Aachen, it is a brand, unique, a success story,” Peters explained in the Deutsche Bank Stadium on Monday evening.


Over the course of all this time one thing has always taken top priority: the well-being of the horses. More than 600 will be participating again this year. “Not only the show is further developed year after year. We also always ensure the best possible conditions for the horses. They are the actual stars of the CHIO Aachen,” the President of the ALRV assured the members present.


In her speech, the Board Member, Birgit Rosenberg, underlined the fact the ALRV is aware of its responsibility in the area of animal welfare and presented the work of the “CHIO Aachen Scientist Circle” that was initiated in 2023, before she turned her attentions to the CHIO Aachen 2024. She promised the members top-class equestrian sport and above all plenty of US-American flair at the Aachen Soers. “The NRW/USA year is being celebrated in North Rhine-Westphalia in 2024 under the motto ‘A perfect match’. We too are convinced that the show performances and participants from the USA are going to be a ‘perfect match’ for the CHIO Aachen,” stated Rosenberg, who in her capacity as Director of the Sports Department is also responsible for the show programme at the biggest equestrian show in the world.


However, she began her speech with a review of last year’s World Equestrian Festival, “which was everything we wanted it to be in many respects,” Rosenberg said happily. After the challenging COVID years, one thing particularly delighted all of the parties concerned. “We were almost able to match the figures of the record year 2019 regarding the capacities in the stadiums. There was a wonderful atmosphere in the sold-out stadiums on all days of the show. This is what the riders appreciate so much about Aachen and what distinguishes us from many of the other showgrounds in the world,” Rosenberg emphasised.


“All of this wouldn’t be possible without our fantastic team,” her fellow board-member Philip Erbers said afterwards, accentuating the commitment of all the employees, before presenting the financial report of the past fiscal year. The annual accounts that were reviewed by the auditors of “Ernst & Young” reported a positive result.


The CHIO Aachen CAMPUS with its countless activities, which are also on the agenda in 2023, also belongs to the present and future of the ALRV. Starting with the youngest equestrian fans, who are given a playful introduction to the horse in the scope of the Kids Camps during the holidays, to the training offers such as for example the “Full-Service Training Day” and an exclusive live training with the British, dressage star, Charlotte Dujardin, through to the #neuland Congress. There are plenty of offers for 2024, which are all proving to be very popular again.


Due to the many pieces of good news, the members unanimously discharged the Executive Board and the Supervisory Board. There were no votes against the re-election of the Supervisory Board either. Dr. Stephan Kranz was newly appointed to the Supervisory Board as a replacement for the outgoing Tim Hammer. Armin Laschet is additionally supporting the Supervisory Board as a new member for the rest of the current term until 2025.




Honoured for 25 years of membership:
Renate Dahmen, Georg Dolfen, Michael Foellmer, Frank Kaussen, Heinz Kaussen, Dr. Norbert Königs, Philipp Kutsch, Dr. Walter Lentzen, Helmuth Leufgens, Eugen Menzerath, Alexandra Oetker, Claudia Pannenbecker, Michael Strauch, Dr. Lessen von Heydebreck, Isabell Werth, Dr. Dieter Zetsche


Honoured for 40 years of membership:

Jürgen Kreuzer, Dr. Anne-Marie Liethen, Susanne Peters, Monika Schmitt



Honoured for 50 years of membership:

Friedbert Haak, Georg Karl Helg, Franz-Josef Schaffrath


22.05.2024 16:11

A chance encounter at an event got the…

A chance encounter at an event got the ball rolling: Birgit Rosenberg, Member of the Managing Board of the Aachen-Laurensberger Rennverein (ALRV), and Prof. Dr. Dirk Winter started talking about the topic of the scientific examination of animal welfare. Several telephone calls and a few months later, a significant project was born: the CHIO Aachen Scientist Circle.

This alliance comprises of eight voluntary scientists and horse experts from Germany, Belgium and Switzerland and occupies itself with the well-being of sport horses. The question posed, which was already addressed during CHIO Aachen 2023, is: How do the show horses feel during their stay at the CHIO Aachen compared to in their stables at home? The aim of the survey is to collect well-founded data on the status quo and find ways of making the horses’ stay more pleasant in future, so that they are offered the best possible conditions. On board last year: Four international show horses, which were monitored round-the-clock using AI-supported camera technology and whose stress levels were determined among others by measuring the faecal cortisol level.


The initial evaluations leave the scientists optimistic. “The observation has led to the positive conclusion that although the horses spend more time in the stable during the show in Aachen compared to when at home, they were kept occupied and exercised a lot,” explained Prof. Winter, Academic Dean Equine Management at the Nürtingen-Geislingen University of Applied Science. Since the scientists of the CHIO Aachen Scientist Circle feel that the topic is very important and the examinations are to be further expanded at the coming shows, they are being assisted meanwhile by the PhD student, Leonie Krüger. Among others, in the course of her doctorate she will be responsible for evaluating the data collected so far. The cortisol samples taken during the show in 2023 comprised of samples from four days at the home yard, during the transportation to Aachen, while training and competing on-site, during the return transport and the following three days at home.


Leonie Krüger reported on the evaluation of the samples from the pilot survey: “Cortisol is produced during physical and psychological stress, which is why the level increased on the competition days. That is totally logical. The curve of the rider would probably be similar. The further cortisol levels that were taken while the horses were stabled in Aachen were pretty low.” The scientist interpreted these initial results as follows: “The transportation and the training in Aachen apparently didn’t have a great effect in terms of the stress level. And we were able to determine that once home the horses returned to the pre-competition level again very soon after the show.”



Pilot survey becomes an experimental design for the coming years

Krüger and Winter warn against an overevaluation or misinterpretation of the initial findings. “Science takes time. We cannot make any well-founded, definitive statements yet,” the PhD student emphasised. Winter added, “We now have an initial evaluation, but we can’t come to any deductions or general conclusions based on four horses.” To change this a much higher number of horses will take part in the survey during the CHIO Aachen 2024 already – at least twelve.


“We are looking ahead to the future. We will develop the experimental design for the next years based on the pilot survey. It has to be expedient and cover the right parameters so that we can come to really scientifically-based conclusions about the well-being of horses while stabled at shows,” explained Leonie Krüger. Among others, the monitoring per camera is to be enhanced by a direct observation of the animals. Beyond this the essential factors of the air in the stable are to be determined by sensors. It was noted that after monitoring around 30 to 40 horses within an overall period of three years, it will then be possible to come to a sound conclusion. However, the scientists are not expecting a final result in the classic sense. “There will always be new factors that influence the animals’ well-being, which we will have to examine,” they agreed. That is also why the CHIO Aachen Scientist Circle will be committed to the theme animal welfare long-term.


To ensure that the horses are monitored as well as possible in the future, Prof. Dr. Winter can also imagine having all the stables in Aachen fitted with cameras. “This would enable the organisers and the riders to demonstrate for instance that the living conditions of the horses are closely monitored.” Further possibilities of how additional animal welfare aspects can be monitored are being examined. “We are currently occupying ourselves with the application of further innovative, technical methods,” Winter revealed.


The CHIO Aachen could thus possibly also serve as a role model for other shows, even if the conditions for the horses do vary everywhere. Dirk Winter is convinced: “Aachen is the most important show worldwide. Other organisers could orientate themselves on the best possible standards we are developing here in the future.”


You can find all information about the Scientist Circle here.

CHIO Aachen website


17.05.2024 16:10

First-class, emotional, international. That is how to describe…

First-class, emotional, international. That is how to describe the CHIO Aachen. The athletes that compete here, can write history. With a victory in the probably most well-known competitions in the world. As on the Sunday morning, for example, in the Grand Prix Freestyle, which will once again this year captivate 6,300 spectators. When the stars of the scene compete in the Dressage Grand Prix of Aachen in 2024, they will be battling it out to take the victory in the Lindt-Prize. Because the Chocoladefabriken Lindt & Sprüngli GmbH is extending its commitment to the World Equestrian Festival.

The Swiss chocolate manufacturer, Lindt & Sprüngli, is the global leader in the premium chocolate segment. The German subsidiary is located in Aachen, where the company has already partnered Germany’s biggest sporting event since 1992. “The CHIO Aachen is an ideal partner because of our joint association with Aachen. Both organisations enjoy a long tradition, have an international alignment and represent values such as quality and innovation. This unites us and we are thus delighted to expand our partnership,” Michal Spiller, CEO of Lindt & Sprüngli Germany, stated.


The best horses, the best riders, the best sport in an incomparable atmosphere – this is the claim of the CHIO Aachen that is staged in five disciplines. Competing in Aachen is at the same time both a fascination and a challenge. The athletes call it “riding with goosebumps”, when they dive into this ambiance and experience these special moments. Riding to victory one time in Aachen, writing history and eternalising one’s name on the legendary winners’ board at the perimeter of the Main Stadium – that is their joint dream. When the Chocaldefabriken Lindt & Sprüngli GmbH began its partnership with the CHIO Aachen in 1992, Isabell Werth was able to fulfil this dream for the first time with her superstar Gigolo after triumphing in the Dressage Grand Prix of Aachen. In the meantime, with 14 victories under her belt, the German equestrian sport icon is the record winner of the most important dressage competition at the World Equestrian Festival, which bears the name the Lindt-Prize with immediate effect. Alongside her, current top stars of the dressage scene such as double Olympic champion Jessica von Bredow-Werndl, three-time Olympic champion Charlotte Dujardin (GBR) and team world champion Cathrine Dufour (DEN) were also able to immortalise themselves on the winner’s board.


Totally in line with the motto for the partner country of the CHIO Aachen 2024 – the USA – Michael Mronz, the General Manager of the Aachener Reitturnier GmbH, considers the interplay between the Swiss traditional company and the biggest equestrian sport event in the world as a “perfect match”. “The CHIO Aachen not only stands for top sport and a top event, but also for reliable partnerships. The fact that the Chocoladefabriken Lindt & Sprüngli GmbH has been engaging itself in this form for such a long time and has now expanded its commitment is a clear sign of its esteem and underlines the appeal of the CHIO Aachen,” Mronz said happily.


This appeal will be evident again on July 7th, 2024, when the dressage stars battle it out in the Lindt-Prize. Will Isabell Werth be able to add a further victory to her impressive list of triumphs in the Grand Prix Freestyle at the CHIO Aachen or will another rider fulfil his or her personal childhood dream and have their name inscribed on the legendary winners’ board for the first time? Just like the equestrian sport icon, Isabell Werth, succeeded in doing in the year the Chocoladefabriken Lindt & Sprüngli GmbH began its cooperation with the CHIO Aachen.


03.05.2024 16:08

Last year the shop-window competition became the “Tschio…

Last year the shop-window competition became the “Tschio Chic” Campaign – and the response within the region was overwhelming.
The Aachener Zeitung, the Märkte & Aktionskreis City (MAC), the Aachen-Laurensberger Rennverein e. V., the StädteRegion Aachen and the City of Aachen are inviting businesses to lend their creativity a free rein again during the CHIO Aachen 2024.

Whether hotels, retail outlets or restaurants – everyone can take part and decorate their lobby or shop window in Tschio style, place a CHIO Aachen cocktail on the menu, organise a motto evening or the likes … Creativity pays off: All participants receive tickets for the “Horse & Symphony” concert in the Deutsche Bank Stadium on Friday, June 28th, 2024 and have the great opportunity to win fantastic cash and promotional prizes.


All of the participants receive a decoration starter package with motifs promoting the CHIO Aachen partner country, the United States of America and “100 years of equestrian show history” at the Soers. The campaign period runs from June 10th until the last day of the CHIO Aachen on July 7th, 2024. Who has the prettiest window display, the best idea or the most creative campaign: The customers and/or guests decide and they can vote for their favourites online. And there is also a nice incentive here too: A reader trip will be raffled off by the Aachener Zeitung among all of the voters.


Aachen is dressing up for the Tschio – who wants to take part?



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  • 30 Jun

    Final Press Conference Vaulting, Prize of Sparkasse

    Sunday, Riders' Plaza behind the East Stand Deutsche Bank Stadium
    03 Jul
    10:00 - 11:00

    Empfang International Alliance of Equestrian Journalists

    Wednesday, Press conference room
    03 Jul

    German U25 Trophy of the Stiftung Deutscher Pferdesport and Holger Hetzel

    Wednesday, Press conference room
    03 Jul

    Draw Mercedes-Benz Nations’ Cup

    Wednesday, Press conference room
    03 Jul

    Winner Turkish Airlines Prize of Europe

    Wednesday, Press conference room
    04 Jul
    16:25 - 16:45

    Winner Prize of the Tesch Family/ Winner Lambertz Nations’ Cup

    Thursday, Press conference room
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